WHY YOU NEED A LEAD GENERATION PROCESS
Leads are the name of the game for building any kind of business both offline and online so having a good lead generation process is critical to the ultimate success of your business.
But not all leads are created equal and not all lead generation processes are created equal. A substandard lead can cost a lot more than it would appear at first sight.
For example, if leads haven’t been qualified in the promoting process then you’ll find yourself wasting time on unqualified and disinterested prospects. Your sales rates of response drop, and business declines. It’s a vicious cycle.
Understand, the lead generation process can be laborious, both offline and online. The offline lead generation process involves driving to meet people face to face, and a lot of phone calls. If the leads are taken from fliers and forms filled in at trade shows, these leads need to be put into a database and then contacted individually.
Info may have to be dispatched, which involves cost, and one way or another those leads need to be qualified and then stepped up to a sales office. The sales department then has to go through more processes, thru to closing, which hopefully ends up in a sale.
Online lead generation looks to be far more simple on the face of it, but if you own your own MLM or network marketing company , you know that simply isn’t t so. Instead of fishing in a sea searching for the right fish, you are fishing in a massive ocean of people, none of whom have heard about you, or your business!
Any business takes money and time to get it off the ground, the more money you can invest in your business, glaringly, the more that you can spend on hiring people to do the tough roles, or to do the things you just can’t do. You can also spend cash on advertising which should bring in more leads.
If you have built your lovely web site and you follow all the proven techniques of success, like adding articles regularly, answering e-mails speedily, employing auto responders and having a prominent opt-in box, and you have built masses of backlinks thru article submissions, blogs and social media sites, why the hey are not you making any money?
If you’re like 97% of all web marketers at this point, you may possibly be thinking about giving up and going back to the arena of offline marketing. You were good at it. But there are not any jobs! The people in line in front of you are people that are even more qualified than you are!
So what to do? Buy leads? Good luck with that. Even if you can find a reputable company that will give you fresh, qualified leads, you may pay through the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you cannot raise the cost of your product, because then nobody will be interested.
What you need is a trustworthy lead generation system that works, one that is straightforward to learn and one that keeps you in control of the entire process. Your lead starts with you and ends with you when you close a deal.
You need a system that teaches you the very latest techniques of grabbing those targeted and qualified leads, and will keep you current on the latest, innovative ways for getting you thru the lead generation process easily, leaving you with more time to build and enhance your business.